Hogan Hospitality Group PRESSROOM
Hogan Hospitality Hires Taylor Shumate as new Director of Digital Marketing
LAHAINA, Hawaii — (Dec. 17, 2019) — Hogan Hospitality Group, a leading hotel management company, has hired Taylor Shumate as director of digital marketing, overseeing online marketing strategies for its growing portfolio of properties. Based in Maui, Shumate will drive digital marketing strategies for its flagship business in Hawaii - Hawaiian Hotels & Resorts - representing the Royal Lahaina Resort, Royal Kona Resort and Kauai Shores Hotel. Shumate will also focus on business-to-business marketing for Hogan Hospitality's Marin Management, Inc. to expand its digital presence in California, Arizona, Texas and Wyoming.
Shumate's background in hospitality marketing includes serving as a campaign coordinator at BMI Elite and lead account executive at Tambourine Resort Marketing. At Tambourine, she provided direction on display advertising, pay-per-click advertising, social media marketing and programmatic advertising for a range of hospitality clients. She also has experience in video marketing and production.
"As our guests look online for their vacation planning and booking, digital marketing is essential to our success in our highly competitive hospitality industry," said Tom Bell, president of Hawaiian Hotels & Resorts. "Taylor brings a wealth of experience using data-driven analytics to reach our target markets and we're excited for the innovative solutions she will bring to our marketing efforts."
Shumate received her bachelor's degree in radio and television broadcasting from the University of Central Florida in Orlando, Florida. She holds a certified hospitality digital marketer designation from Hospitality Sales and Marketing Association International, a global industry association.
About Hogan Hospitality Group
As pioneers in hospitality and tourism, Hogan Hospitality is a hotel management company with a growing portfolio of properties and proven track record of success. Its subsidiary companies, Hawaiian Hotels & Resorts and Marin Management, Inc., manage over 30 properties across the country. Born out of hotel ownership, Hogan Hospitality has a unique understanding of the hospitality industry, offering hotel owners measurable results in profitability and guest satisfaction, and unparalleled management experience. To learn more about Hogan Hospitality, visit www.hoganhospitalitygroup.com.
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